A few years ago, we were asked to work with a product marketing team to strengthen stories and case studies that they were using to illustrate the impact of their products. As we began our homework to learn the value their products delivered to customers, we quickly discovered we were learning more about the features […]
STUCK IN THE MIDDLE: The Tug on Product Read More »
Subscribe to the podcast! Today, we’re going to be chatting with Kermit Randa about the power of story and the struggles leaders must endure during the first 90 days at a new company. How do leaders settle into their roles and what sorts of pressures do they feel? What strategies are most important to implement
Understanding the Why Behind the What with Kermit Randa Read More »
Subscribe to the podcast! We all accept what we’ve been told about the generic marketing and sales cycle, but should we? Why are stories and experiences just as important, if not more important, to sell than your product? How do you stand out in today’s saturated world, and how much do the experiences of your
Engaging Employees with Experiences featuring Tim Minahan of Citrix Read More »
Subscribe to the podcast! Randy has been a leading business communicator for more than four decades. He has held a variety of leadership positions across the communications spectrum and has spent most of his career advising CEOs and business unit leaders. He has led media relations, internal and executive communications, both in the U.S. and internationally.
Helping Leaders Go From Competent to Compelling with Randy Donaldson Read More »