One of the questions we hear at the midpoint of a workshop or coaching engagement is: “How do you know so much about our business?” There are some companies that we know well, but what we tell many groups is it feels like we know you because we’ve shifted your storyline to what your listeners […]

Chapter 14: Telling Great Stories (an excerpt from Sally Williamson’s third book) Listeners like stories in a business context because it helps them remember and repeat ideas. But when we asked people we surveyed about stories, they told us that they don’t hear stories often and, when they do, they don’t repeat them because the

It’s Thursday, 8am. Pretty early for someone who was up after midnight, but that’s common practice at industry conferences and large company meetings, because colleagues and peers mingle late into the night—networking, reconnecting, and building relationships that will prove fruitful in the months ahead. You’re feeling a little sluggish as you head into the massive