Every year, we support conferences, sometimes helping with a few keynotes and sometimes supporting the entire three-day production. Regardless of our role, our first step is to ask for the messaging document. But we rarely get it when we ask for it. Instead, we get the run of show from the production company with a […]
Who Owns Your Conference Throughline? Read More »
TAKE US WITH YOU! Listen to this article on the go: It’s all been leading up to your 20 minutes on a stage… The events team has spent a small fortune planning it… The marketing team has spent six months promoting it… And the sales team is waiting in the wings, eager to capitalize on
It\’s All On You: Will Your Keynote Speech Be a Home Run? Read More »
TAKE US WITH YOU! Listen to this article on the go: Customer conferences are back, and attendance is strong! The brief hiatus to virtual events didn’t hold up as a viable option. And the data proves it out. More than 70% of event planners say it’s too difficult to mimic a real-life experience virtually, and
Customer Conference Outcomes: It’s Harder Than You Think Read More »
We all do it. We’re asked to step into the limelight from time to time. Most times we’re asked to give presentations on topics we know a lot about. Sometimes we\’re asked to give speeches on topics we’ve led or direction we’ve set. But eventually, the journey for all communicators leads to the hardest topic
How to Talk About Yourself Read More »