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Chapter 14: Telling Great Stories (an excerpt from Sally Williamson’s third book) Listeners like stories in a business context because it helps them remember and repeat ideas. But when we asked people we surveyed about stories, they told us that they don’t hear stories often and, when they do, they don’t repeat them because the […]

It’s Thursday, 8am. Pretty early for someone who was up after midnight, but that’s common practice at industry conferences and large company meetings, because colleagues and peers mingle late into the night—networking, reconnecting, and building relationships that will prove fruitful in the months ahead. You’re feeling a little sluggish as you head into the massive

Within every company, there are influential communicators. And, they play a critical role in driving a company forward. They’re the ones who take ideas and turn them into concepts, they take concepts and create strategies, and they use strategies to drive actions and outcomes.  Historically, some of the most influential communicators come from marketing or

Have you ever wondered how we know what we know How we can determine the choices that will help you to grow? For thirty some years it’s been a big secret It now can be shared if you promise to keep it! First, we gather the facts from evaluation and review. And, we take a